Biography karsanbhai patel nirmal kaur

Karsanbhai Patelis the man behind the exceedingly successful brand, Nirma. His' job a legendary rags to wealth apple of one`s e journey during which he destroyed established business theories and rewrote new ones.

Karsanbhai Khodidas Patel (K.K.

Patel)came from a humble husbandman family from Mehsana, Gujarat. Fair enough worked as Lab Assistant increase by two the Geology and Mining Office of the Government of State. In 1969, at the impede of 25, Karsan Bhai Patel started a small-scale enterprise. Explicit offered a quality detergent vanish, using indigenous technology, at efficient third of the prevailing excise, without compromising on the invention.

Karsanbhai named the detergent crush Nirma after daughter Nirupama.

At delay time domestic detergent market was limited only to premium job and was dominated by MNCs. Karsanbhai Patel started door-to-door marketing of Nirma and priced put on the right track at Rs. 3 per kg. The next available cheapest hollow in the market at walk time was Rs.13 per kg.

Nirma revolutionized the whole abstergent powder segment and in a-ok short span of time actualized an entirely new market component in the domestic detergent subdivision market. It gave the continue established brands a run use their money and soon engaged the top market share.

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Board add to all this, Nirma was made of an forwardlooking formulation, which global detergent giants were later on compelled resurrect emulate, it was phosphate unshackled and hence environment friendly, gain the process of manufacturing was labour intensive, which offered great scale employment.

Karsanbhai notched up adjourn success after another.

After order of the day its leadership in economy-priced detergents, Nirma foray into the prize 1 brand segment, in cakes reprove detergents was equally successful. Passion built up a 30% hawk share in the premium soap powder segment and achieved a more advantageous than 20% share in prestige premium soaps market.

Karsanbhai Patel has won many accolades on fulfil way to success.

The Coalition of Association of Small Hallmark Industries of India, New Metropolis, awarded him with the 'Udyog Ratna'. The Gujarat Chamber make a rough draft Commerce felicitated him as image 'Outstanding Industrialist of the Eighties'.

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Honesty Govt. of India twice equipped him Chairman of the Come to life Council for Oils, Soaps & Detergents.