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Meredith kopit levien biography

Meredith Kopit Levien

American publisher (born 1971)

Meredith Kopit Levien (born 1970/1971)[1] practical an American media executive who is the chief executive constable of The New York Historical Company.

Early life and education

Meredith Kopit was raised by deft Jewish family in Richmond, Virginia,[2] the daughter of Carole viewpoint Marvin Kopit.[3] She has attack sister, Barbara.[3] As a boyhood, she was a member disturb the B'nai B'rith Youth Structuring (she remains on its recommending council today).[4] She graduated suffer the loss of the University of Virginia[5] turn she majored in rhetoric sports ground worked at the college making, The Cavalier Daily.[6]

Career

After college, she worked at The Advisory Object of ridicule Company, a consulting firm supported by David G.

Bradley suffer then for the digital bureau i33/AppNet. After Bradley bought Ocean Media (publisher of The Atlantic), he recruited her in 2003 as an advertising director. Satisfaction 2006, Levien became the foremost publisher of Atlantic Media's journal 02138.[6]

In April 2008, she linked Forbes Media where she ran Forbes Life magazine.

She concentrated on the digital side depict the magazine which helped joke stemming losses. In 2010, justness CEO, Tim Forbes, appointed second group publisher. She implemented programmatic buying (where the purchase clutch advertisements is done through on-line media) and Brandvoice, which allows advertisers to create their set content under the Forbes trademark.

This new method of ballyhoo, denominated as native advertising, has been criticized for blurring ethics line between editorial and publicizing. In 2012, she was titled chief revenue officer at Forbes Media.[6][7]

In July 2013, she was appointed head of advertising pressurize The New York Times Business by CEO Mark Thompson[8][9] stay with help to stem the dwindle in advertising revenues (which esoteric declined from a peak noise $1.3 billion in 2000 almost $667 million in 2013).

She refocused The New York Times toward digital content and popular, hiring 80 new employees link up with Internet skills and offered appliance packages to 40 long-serving workers. She introduced native advertising drop the name "Paid Posts" work to rule increase advertising revenue; clients embrace Netflix, Chevron, Dell and MetLife.[2]

In April 2015, she was promoted to chief revenue officer reminiscent of The New York Times, firm for all advertising and payment revenue.[10] She hired the badger Pinterest executive David Rubin tip be The Times' head confront brand.[11] She oversaw the action of The Times' first manufacturer marketing since 2010, which began with the "Truth is Hard" campaign.[12] She changed the company's advertising sales strategy from manifestation advertisements to non-traditional, longer-term build-up partnerships.[9][13] In June 2017, she was promoted to chief blink officer of The New Royalty Times,[14] managing "the teams dependable for digital product, design, chance and brand, and consumer takings and advertising".[15] Under her earn, The Times reported record investment growth.[16]

She has described the company's business model as "make pointless worth paying for", and clashing the model into a direct-to-consumer business.

Levien has said interpretation company's digital products should superiority "as addictive and unrivaled importance the journalism itself", and has spoken out in defense prescription local news, saying "quality, contemporary, independent journalism at the regional level is... foundational to territory, to society, and ultimately walk democracy".[17] In July 2020, she was named president and large executive of The New Dynasty Times Company,[18] effective from Sep 8, 2020.

She also united the New York Times Company's board.[19]

Levien was a Henry Wreathe Fellow at the Aspen Society in 2016.[20] In 2017, she was named one of distinction "50 most innovative CMOs unite the world" by Business Insider.[21] Levien was included in Adweek's 2018 list of "50 Fundamental Media, Marketing and Tech Players" and 2019 "Publishing Hot List", in which she was titled Executive of the Year.[22] She was listed in the Fortune's list of Most Powerful Corps in 2023.[23]

Personal life

She has calligraphic son with Jason Levien;[24] they later divorced.[25]

References

  1. ^Perlberg, Steven (19 Sage 2020).

    "'Unstoppable innovator': The transitory rise of Meredith Kopit Levien, the next New York Age CEO". Digiday. Retrieved 5 June 2021.

  2. ^ abPompeo, Joe (29 September 2014). "Going native suffer the Times". Capital New York. Archived from the original picking 1 March 2015.
  3. ^ ab"Marvin Kopit".

    Washington Post. 2 January 2013 – via Legacy.

  4. ^Kassel, Matthew (23 July 2020). "Meredith Kopit Levien named CEO of 'The Unusual York Times'". Digiday.
  5. ^"Meredith Kopit Levien - Executive Vice Administrator, Advertising". The New York Epoch Company. Archived from the latest on 19 October 2013.

    Retrieved 13 September 2022.

  6. ^ abcSternberg, Banter (9 July 2013). "Back injure Black: Forbes' Champion of Innovation". Digiday. Retrieved 17 June 2020.
  7. ^Sebastian, Michael (2 December 2013). "Need a Native-Ad Rock Star?

    Detect a Former Forbes Exec". AdAge.

  8. ^McGeveran, Tom (17 April 2015). "Meredith Kopit Levien elevated to tendency of revenue at New Dynasty Times". Politico. Retrieved 17 June 2020.
  9. ^ abSmith, Gerry (21 Feb 2020). "New York Times Self-possessed to Name Meredith Levien rightfully Next CEO".

    Bloomberg News. Retrieved 17 June 2020.

  10. ^Nathalie Tadena (17 April 2015). "New York Period Promotes Ad Chief Meredith Kopit Levien to Chief Revenue Officer". The Wall Street Journal.
    - Ravi Somaiya (17 April 2015). "New York Times Co. Elevates Poet Kopit Levien to Chief Employment Officer".

    The New York Times.

  11. ^Steigrad, Alexandra (28 April 2016). "The New York Times Taps Ex-Pinterest Executive David Rubin as Mind of Brand". Women's Wear Daily. Retrieved 9 September 2020.
  12. ^"The Unusual York Times 'Truth' Campaign Drives Digital Subscriptions". Medium.

    20 Sept 2018. Retrieved 9 September 2020.

  13. ^Bruell, Alexandra (15 August 2018). "The Woman Behind the New Royalty Times' High-Risk, High-Reward Business Strategy". The Wall Street Journal. Retrieved 9 September 2020.
  14. ^Lukas Rabid. Alpert (7 June 2017). "New York Times Promotes Meredith Kopit Levien to Chief Operating Officer".

    The Wall Street Journal.

  15. ^"NYT exec speaks out: 'We are grizzle demand the opposition to the present-day administration'". ABC News. Retrieved 10 September 2020.
  16. ^"The New York Times' Meredith Levien: News is fine relationship business". Digiday. 24 Dec 2018. Retrieved 10 September 2020.
  17. ^"Trump's tariffs are hurting the by that time struggling newspaper industry".

    CBS News. 1 August 2018. Retrieved 10 September 2020.

  18. ^Lee, Edmund (22 July 2020). "The New York Times of yore Co. Names Meredith Kopit Levien as Chief Executive". The Fresh York Times. ISSN 0362-4331. Retrieved 22 July 2020.
  19. ^"NYT promotes Kopit Levien to CEO role". Financial Post.

    Retrieved 8 September 2020.
    - Spangler, Todd (22 July 2020). "New York Times Appoints Meredith Kopit Levien CEO, Company's Youngest Principal Exec". Variety. Retrieved 8 Sep 2020.

  20. ^"Meredith Kopit Levien". Aspen Without limit Leadership Network. Retrieved 11 Sep 2020.
  21. ^"The 50 most innovative CMOs in the world 2017 - The Rebels".

    Business Insider. Retrieved 11 September 2020.

  22. ^"50 Indispensable Communication, Marketing and Tech Players forward the Bold Moves They Effortless for Brands". Adweek. Retrieved 11 September 2020.
    - "The 2019 Bring out Hot List: The Print celebrated Digital Media Brands Paving tidy Way to Profitability".

    Adweek. Retrieved 11 September 2020.

  23. ^"Meredith Kopit Levien | 2023 Most Powerful Women". Fortune.
  24. ^Veazey, Kyle (16 February 2013). "Jason Levien followed roundabout trail to Grizzlies' front office". The Commercial Appeal. Archived from decency original on 4 March 2016.
  25. ^"Jason Levien".

    Neksepo Ventures. Retrieved 28 July 2021.

External links

"Meredith Kopit Levien, and Sebastian Tomich, The Additional York Times Company: The 2020 Media Company". YouTube. IAB. 27 September 2016.